Bandcamp Artist of the Week - Apoc

Normally when people talk about white rappers they assume the rapper is either trying to be something they more than likely aren't, or they're acting ridiculous, or they're making you pancakes.

Sometimes white people take the whole "I'm traipsing in a genre started by people with different skin color than my own and I'm unique" a little too fucking far and puff out their proverbial chests and act as if they are entitled to being taken seriously in said genre. Those people are what I refer to as "pieces of shit". Those who cannot respect the simple fact that they aren't the first to do what they do, well, they deserve to be slapped with a random corpse's decaying cock.

I've also noticed that some white rappers rappy rap like tourists might hula dance while on vacation in Hawaii. They're into it, and they're enjoying themselves, but they're okay with enjoying it for what it is. And what it is is a form of expression they may or may not be very good at, but the vulnerability makes appreciating them as a listener quite enjoyable.

While we can date most music (worth a shit) back to people of color, if we really wanted to we could make the case for all pasties (such as myself) to stop creating in certain genres completely. But that's an article for a publication where people get paid, Fuck you I'm too broke for research.

One of the rappers, who is beyond caucasian, that I've always appreciated the pants off is Apoc. Whether he's shitting on his nation's desire to consider itself infallible, pointing out the socio-economic plight of people our age, or making fun of himself, Apoc earned my respect by actually being as random as his subject matter.

His delivery is as varied and specific or as concentrated and broad as any rapper, white or black, you might take serious. He's half full of shit and half genius, and it's fucking fun as fucking Fuck to decipher.

Apoc's latest album Boredom In Full Bloom is definitely a calmer and more focused approach than I am used to, but if you think everyone in this shiteating age group is just floating through each day preparing for bed, you're in for a pleasant surprise. Apoc vocalizes the disdain and confusion of those of us teetering close to the age when we're supposed to pay more attention to output in the responsibility game vs. the merely self fulfilling drops in the music game.

I think what I appreciate most about Apoc the rapper, besides his drive to keep moving both musically and geographically, is that he hops effortlessly and blatantly from fad to fad. One year he's dressing like a longhaired shit for brains, the next year his jeans are fucking white, cock-showing 1950's tight and rolled taut at the cuff. What's funny about that is that he isn't just in on the fucking joke, it's that he's the one telling the muthafucker. If you're in on it, it's hilarious. If you aren't, you're probably judging him, which is right the Fuck where he wants you.

I once told Apoc in the basement of the Empty Bottle in Chicago that he was the Larry Dallas of hiphop. Now I'm telling you.

Apoc is the Larry Dallas of hiphop.

His talent is as flashy as his growing collection of Reagal Beagle sport coats, but if you think the dude's a goof, you're only half right.

Dude is fucking hell yeah.

SYFFAL SIDE NOTE: The brain behind Their Ocean, Keith or K-Kruz, did all of the production and is 77% of why Apoc actually sounds adorable on this.

SYFFAL SIDE NOTE #2: Racecar, a guest emcee on this album, is one of my favorite fucking rappers of all fucking time. SOMEONE TELL THAT DUDE I SAID SUP.